WTF Happened to X? Is It Even Relevant Anymore?

Alright, let’s just get straight to the point—what in the ever-loving, brain-melting, batshit bonkers hell is going on with X (formerly known as Twitter, back when it actually made sense to call it that)? Once the go-to platform for breaking news, high-octane memes, and the kind of political discourse that made you want to hurl your phone into a ravine, it has now become a catastrophic collision of unchecked billionaire ego, unpaid bills, and an algorithm that prioritises rage-clicks over reality. So, let’s ask the real question: is X still relevant, or is it officially the digital equivalent of a Blockbuster rental card?

The Musk Effect: From ‘Visionary’ to ‘Supervillain With a Shiny Rocket’

Ever since Elon Musk crashed through the doors of Twitter HQ, chugged a warm can of Tesla-branded Soylent, and yeeted $44 billion into an abyss of bad decisions, the platform has been in a slow-motion freefall. Watching Musk run a social media empire is like watching someone try to assemble IKEA furniture with a hammer and a flamethrower—chaotic, unnecessary, and ultimately doomed.

Let’s take a look at his truly groundbreaking business strategy:

  • Fire the people who kept the site running because, apparently, servers operate on vibes now.

  • Reinstate the people who got banned for actual reasons—because, hey, who doesn’t love a redemption arc for literal Nazis?

  • Charge people for blue ticks, effectively turning the once-prestigious verification system into a clown badge for the terminally online.

  • Rename the brand to ‘X,’ because nothing screams ‘thriving social platform’ like an ominous placeholder that sounds like either a rejected 90s boyband or a failed adult film company.

The result? A full-blown digital apocalypse. Outages? Constant. Bots? Multiplying faster than a dodgy crypto scheme. Advertisers? Fleeing like they just found out their entire marketing budget got funneled into Dogecoin. And despite claiming to be the hero that would save free speech, Musk has somehow managed to turn the platform into a pay-to-play dystopia where actual free speech is suffocated under the weight of his own fragile ego.

What Are We Even Doing Here Anymore?

Once upon a time, Twitter was the place to be. It was the wild west of real-time information, where you could get updates about world events before news outlets had time to slap a headline together. It was a chaotic yet brilliant space where memes were born, movements were organised, and celebrities had public meltdowns for our collective amusement.

Now? Now it’s like an abandoned theme park where only the feral raccoons remain—except the raccoons are Musk fanboys, and instead of popcorn, they’re throwing tantrums in the comments section.

Want actual, credible news? LOL, good luck! The algorithm now prioritises whoever is willing to pay for reach, which means that ‘news’ on X is now a delightful mix of conspiracy theorists, Elon sycophants, and people screaming into the void about why their engagement is down. Meanwhile, the actual journalists—the ones who used to break stories and inform the masses—have been buried so deep in the feed that you’d have better luck finding Atlantis.

Oh, and let’s talk about the ‘free speech’ thing for a second. Musk, the self-proclaimed Champion of Free Expression, has somehow managed to make the platform less open by banning anyone who even mildly inconveniences his fragile ego. You can now get suspended for crimes as heinous as correcting his spelling. Irony is officially dead.

The Community: From Digital Town Square to Troll Convention

One of Twitter’s greatest strengths was its ability to connect communities. It was a global town square where activists, experts, and everyday users could engage in meaningful conversations. Now? Now it’s basically a Lord of the Flies reboot, where the loudest and angriest voices get the most amplification, and meaningful discourse is buried under a mountain of rage-bait.

The moderation is practically non-existent, so if you enjoy your daily dose of spam bots, crypto scams, and right-wing rage, X has got you covered. Advertisers, meanwhile, have collectively decided that associating their brands with a cesspool of misinformation and Musk’s midnight brain farts is not the best marketing strategy.

The Future of X: Flaming Wreckage or Just a Billionaire’s Fever Dream?

Look, X isn’t going to die overnight. Like a cockroach in a nuclear blast, it will probably linger, scuttling around in the digital ruins. But let’s be honest: if you’re still using it at this point, you’re either too deep in the addiction loop to quit, here for the sheer schadenfreude, or you just really enjoy watching things burn.

The alternatives are stacking up—Threads, Bluesky, Mastodon—but none have quite captured the chaotic, unfiltered magic that Twitter once had. However, given how X is transforming into a poorly-moderated dumpster fire where misinformation thrives and engagement means who can scream the loudest, it’s only a matter of time before the exodus hits a point of no return.

Will Musk course-correct? Highly unlikely. He’s made it pretty clear that he thinks he knows best, even when the numbers (and everyone else) suggest otherwise. X will likely limp along for a while, powered by hardcore Musk loyalists, rage-clickers, and people too lazy to switch platforms. But as the quality continues to nosedive and the experience becomes more unbearable, the slow death march to irrelevance feels inevitable.

Final Thoughts: Why Are We Still Here?

So, WTF happened to X? Simple: Elon Musk happened. And like a billionaire toddler let loose in a server room, he’s turned a once-thriving digital town square into the world’s most expensive soap opera.

The question is: why are you still here? Sticking around to witness the next batshit policy change? Waiting for Elon to accidentally ban himself? Or maybe—just maybe—you’re finally ready to pack up your memes and head somewhere new. Whatever your choice, grab some popcorn, because this shitshow is far from over.

Noel Bradford

Noel Bradford – Head of Technology at Equate Group, Professional Bullshit Detector, and Full-Time IT Cynic

As Head of Technology at Equate Group, my job description is technically “keeping the lights on,” but in reality, it’s more like “stopping people from setting their own house on fire.” With over 40 years in tech, I’ve seen every IT horror story imaginable—most of them self-inflicted by people who think cybersecurity is just installing antivirus and praying to Saint Norton.

I specialise in cybersecurity for UK businesses, which usually means explaining the difference between ‘MFA’ and ‘WTF’ to directors who still write their passwords on Post-it notes. On Tuesdays, I also help further education colleges navigate Cyber Essentials certification, a process so unnecessarily painful it makes root canal surgery look fun.

My natural habitat? Server rooms held together with zip ties and misplaced optimism, where every cable run is a “temporary fix” from 2012. My mortal enemies? Unmanaged switches, backups that only exist in someone’s imagination, and users who think clicking “Enable Macros” is just fine because it makes the spreadsheet work.

I’m blunt, sarcastic, and genuinely allergic to bullshit. If you want gentle hand-holding and reassuring corporate waffle, you’re in the wrong place. If you want someone who’ll fix your IT, tell you exactly why it broke, and throw in some unsolicited life advice, I’m your man.

Technology isn’t hard. People make it hard. And they make me drink.

https://noelbradford.com
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